What is the Bookstagram Beyond-A-Thon Online Literary Festival?

Bookstagram Beyond-A-Thon is a week-long Instagram event taking place every year in April, August, and December. We help indie fiction authors boost each other’s books through daily pre-made posts, while reviewers, interviews, and giveaways maximize exposure—all under the hashtag #beyondathonbooks. Our focus is on horror, sci-fi, and fantasy, but we are open to any genre that meets our quality expectations.

Check out the results from the first Beyond-A-Thon in April 2025 for proof of concept: 

📈 23% average follower growth for participating authors & Bookstagrammers
👀 50,000+ total content views
📢 602,000+ hashtag impressions
🤝 1,000+ engaged accounts interacting across 276 posts
🎉 All for free — no fees to participate


Mission Statement


Bookstagram Beyond-A-Thon exists to amplify the voices of indie fiction authors by fostering a collaborative, high-energy book tour that maximizes exposure through shared posts, reviews, interviews, and giveaways. Our goal is to create a space where authors, reviewers, and readers come together to celebrate storytelling, discover new books, and build lasting connections. Through each festival, we strive to expand our reach, innovate new ways to engage audiences, and establish Beyond-A-Thon as a must-attend event in the world of indie entertainment.

My Vision


Bookstagram Beyond-A-Thon is more than just a book tour—it’s a movement. Designed to amplify the voices of indie fiction authors, this event brings together writers, reviewers, and readers in a week-long celebration of storytelling. With each festival, our goal is to expand, evolve, and elevate Beyond-A-Thon into a staple of indie genre entertainment—one that not only boosts visibility for authors but also fosters a thriving, interconnected community. What starts as a single week of collaboration will grow into a recurring phenomenon, a must-watch event where new voices are discovered, careers are launched, and fiction fans find their next favorite read. Beyond-A-Thon isn’t just about books—it’s about building something bigger, together.

Who is the Beyond-A-Thon?


As of now, there's only one person behind the wheel, and that's me -- horror writer Alex Hartwell. Over time, I'll be happy to work with many talented creatives to bring attention to indie writers all over the globe.